The challenge
Several personal-care brands needed distinct identities across very different pack formats. Each range had to stay recognizable while accommodating pump bottles, tubes, soap wrapping, cream jars and outer boxes.
A personal-care packaging collection spanning Flox, Natural Fusion, Daily Touch, LUV and Leora across bottles, tubes, soaps and jars.
Several personal-care brands needed distinct identities across very different pack formats. Each range had to stay recognizable while accommodating pump bottles, tubes, soap wrapping, cream jars and outer boxes.
I developed brand-specific palettes, typography and label hierarchies across the required formats. Botanical color coding, floral treatments and clearer typographic directions give each brand its own personality. Print artwork and 3D mockups are developed together.
The collection provides production artwork and product previews across five brands. It forms part of an ongoing Whiteline Detergent Factory design relationship supporting new products, reformulations and packaging refreshes.