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Independent brand & digital studio

Make it
impossible
to overlook.

Identity, packaging and digital experiences that feel unmistakably yours. One creative partner from first idea to launch.

Start a project Explore the work
★★★★★5.0 on Contra / 10 client reviews
Global Snus website presented on a MacBook Air
Featured partnership / 2023—presentGlobal Snus Brand · Web · Marketing
Branding. Packaging. Digital.9+ years of experienceOne creative point of contactWorking worldwide
Recent work

Big ideas.
Made real.

Explore all projects
Find My Seat — Brand identity · Social · Website · Web appExplore project
Brand identity · Social · Website · Web app

Find My Seat

A seat. A place. A welcome. Brand identity, social content and a complete seating platform for Find My Seat, a Smoke Design product: from a QR-code guest experience to event management, bookings and venue partnerships.

01 / 07
Across the studio · 54 projects

A world of work.

From the first mark to the final experience. Explore identity, packaging, websites and 3D.

View the full portfolio
Find My Seat — Brand identity · Social · Website · Web appFind My SeatBrand identity · Social · Website · Web appBranded Apparel — Brand application · ApparelBranded ApparelBrand application · ApparelGlobal Snus Presentation — Presentation design · PowerPointGlobal Snus PresentationPresentation design · PowerPointLazer Pest Control — WordPress · SEO · Google AdsLazer Pest ControlWordPress · SEO · Google AdsBOOM Nicotine Pouches — Brand identity · Packaging · WordPress · 3DBOOM Nicotine PouchesBrand identity · Packaging · WordPress · 3DTREND — Brand identity · Packaging · 3DTRENDBrand identity · Packaging · 3DAegir Aqua — Brand identity · Packaging · 3DAegir AquaBrand identity · Packaging · 3DGlobal Snus Partnership — Brand · Web · MarketingGlobal Snus PartnershipBrand · Web · MarketingSmoke Design — Web design · FramerSmoke DesignWeb design · FramerLaniche Parfum — Brand identity · Packaging · Shopify · 3DLaniche ParfumBrand identity · Packaging · Shopify · 3DB2B Ordering App — App · Flutter · Supabase · WooCommerceB2B Ordering AppApp · Flutter · Supabase · WooCommerceFlox Hand Wash — Packaging · 3D visualizationFlox Hand WashPackaging · 3D visualizationThe Organical Spirit — Packaging · 3D visualizationThe Organical SpiritPackaging · 3D visualizationMageras Spices — Packaging · 3D visualizationMageras SpicesPackaging · 3D visualizationWiz Detergent — Brand · PackagingWiz DetergentBrand · PackagingCamo — Web design · MarketingCamoWeb design · MarketingPhoneBuddy — Web designPhoneBuddyWeb designInterior visualization — 3D visualization · InteriorsInterior visualization3D visualization · Interiors
Aegir Aqua Website — Web design · LovableAegir Aqua WebsiteWeb design · LovableSocial Media & Carousels — Marketing · Social design · 3DSocial Media & CarouselsMarketing · Social design · 3DCoconut Milk — Brand identity · Packaging · WebflowCoconut MilkBrand identity · Packaging · WebflowCuttek — Brand identity · Wix · SEOCuttekBrand identity · Wix · SEOPersonal Care Packaging — Packaging · Brand application · 3DPersonal Care PackagingPackaging · Brand application · 3DVANTA — Software · Booking · LovableVANTASoftware · Booking · LovableHype+ — Brand identity · Packaging · WordPress · 3DHype+Brand identity · Packaging · WordPress · 3DBlackone — Brand identity · PackagingBlackoneBrand identity · PackagingIGNITE Packaging Redesign — Packaging · 3D · Global launchIGNITE Packaging RedesignPackaging · 3D · Global launchCrispy Nature — Brand identity · Packaging · ShopifyCrispy NatureBrand identity · Packaging · ShopifyWhiteline LLC — Packaging · Brand · WordPressWhiteline LLCPackaging · Brand · WordPressKonge — Packaging · 3D visualizationKongePackaging · 3D visualizationKauma Chocolate — Packaging · 3D visualizationKauma ChocolatePackaging · 3D visualizationPet Wipes — Packaging · Product rangePet WipesPackaging · Product rangeJC Vapours — Packaging · MarketingJC VapoursPackaging · MarketingGriselda — Web designGriseldaWeb designPlanet Wool — Web designPlanet WoolWeb designRetail displays — 3D visualization · RetailRetail displays3D visualization · Retail
Aegir Aqua Presentation — Presentation design · CanvaAegir Aqua PresentationPresentation design · CanvaPaws Natura — Brand identity · Packaging · 3DPaws NaturaBrand identity · Packaging · 3DCompanion Home Care — Web design · WordPress · CRMCompanion Home CareWeb design · WordPress · CRMHalf Crescent Website — Web design · Next.js · SoftwareHalf Crescent WebsiteWeb design · Next.js · SoftwareWebsite Design Collection — Web design · WordPress · Shopify · WebflowWebsite Design CollectionWeb design · WordPress · Shopify · WebflowSupplement Packaging — Packaging · 3D visualizationSupplement PackagingPackaging · 3D visualizationBOON — Packaging · 3D · Web designBOONPackaging · 3D · Web designLD Projects — Brand identity · WordPressLD ProjectsBrand identity · WordPressPet Fusion — Brand identity · Packaging · MarketingPet FusionBrand identity · Packaging · MarketingGlobal Snus CRM — Software · Django · ManufacturingGlobal Snus CRMSoftware · Django · ManufacturingNatural Fusion — Packaging · 3D visualizationNatural FusionPackaging · 3D visualizationElite Energy — Packaging · MarketingElite EnergyPackaging · MarketingFrankie’s Jerky — Packaging · 3D visualizationFrankie’s JerkyPackaging · 3D visualizationWet Wipes — Packaging · Product rangeWet WipesPackaging · Product rangeKing’s Dew — Packaging · MarketingKing’s DewPackaging · MarketingDNN Australia — Web designDNN AustraliaWeb designEV Wallbox — 3D visualization · Product designEV Wallbox3D visualization · Product designLogo collection — Brand identity · Logo designLogo collectionBrand identity · Logo design
What we can build together

Good on the outside.
Great at what it does.

From the first impression to the last click, give your business a consistent way to show up.

Identity / PhysicalMake your business unmistakable.

Brand & packaging

Brand IdentityPackaging Design3D Mockups & Visuals
Experience / DigitalTurn attention into a next step.

Web & digital

Website Design & DevShopify & WordPressApp Development

Starting fresh or improving what you have? Let’s find the right scope

In the client’s words
5.0/ 5
10 reviews on Contra
“What stands out most is that he understands the full picture. … He handles both.”
SMOKEDESIGN client · Review on Contra, July 2026
Muhammad Asad Khan
Muhammad Asad KhanFounder · Designer · Developer
LD Projects project previewLD Projects

A clear identity. Everywhere.

  • Logo & visual identity
  • Brand guidelines
  • Art direction
The person behind the work

Your ambition.
My full attention.

I’m Asad, the designer and developer behind Half Crescent. For 9+ years, I’ve helped businesses connect their identity, packaging and digital experience.

You work directly with me, from the first conversation to the final detail. One creative partner who understands your business and brings the whole picture together.

Brand expertise

A visual language that makes your business recognizable, from the first impression to the smallest detail.

Let’s build something
Meet me on Contra
From hello to launch

Clear at every step.

Good work starts with knowing what happens next.

  1. 01

    Let’s talk

    Tell me about your business, what you need and where you want to go. We start with a free conversation.

  2. 02

    Set the direction

    Get a clear proposal with deliverables, timeline and a project quote before the work begins.

  3. 03

    Make it happen

    Review the design as it develops. Your feedback shapes the work, with one point of contact throughout.

  4. 04

    Launch with confidence

    Receive the agreed files, a tested website or a finished product, with handover and support defined in your scope.

A few things you may be wondering

Before we
say hello.

Can you handle both my branding and website?

Yes. Brand identity, packaging, website design and development can be scoped together, or you can start with a single service. The goal is a consistent experience across your brand and digital presence.

How much will my project cost?

Every project is quoted individually. Share your goals, deliverables and preferred timeline, and I’ll recommend a scope. You receive a proposal with pricing before committing to the project.

How long does a project take?

Timing depends on the scope, content readiness and feedback rounds. We agree on milestones and a realistic delivery schedule in the proposal. If you have a launch date, include it in your enquiry.

Can you improve an existing brand or website?

Yes. We can build on what already works, from refreshing an identity to redesigning pages or improving an existing online store. Send your current website and the problems you want to solve.

Do you work with clients outside the US?

Yes. Half Crescent is a U.S.-registered studio working with businesses across Europe, the GCC, the UK and the US. Collaboration happens remotely, with communication and reviews planned around the project.

What happens after I send an enquiry?

I review the details and reply to the email you provide. We can then arrange a free discovery call to discuss fit, scope and next steps. Sending an enquiry does not commit you to a project.

Your next chapter

Let’s make
something
worth noticing.

Tell me what you have in mind. A new brand, a better website, or a bit of both.

Prefer a call? Book a free chat asadk7555@gmail.com

Start with a hello.

A few details are all I need to get the conversation started.

Your details are used to respond to your enquiry. No commitment, and no mailing list.