The challenge
Laniche began with no identity, packaging or online presence. The brief required a premium visual system that could work across bottles, outer boxes and gift packaging, with a store capable of serving different customer types.
Brand identity · Packaging · Shopify · 3D
Laniche Parfum
A UK fragrance brand developed from its first wordmark through packaging and a custom Shopify experience for retail and trade buyers.
- Identity
- Full
- Store
- Custom Shopify
The approach
I built the identity around an elegant serif wordmark and extended it through the packaging range. 3D mockups helped review proportions and finishes. The custom Shopify theme uses metafields and tailored pricing logic for size variants, trade tiers and bundles.
What came together
The resulting brand reads consistently in hand and online. The partnership continues across new fragrance launches, seasonal packaging and store improvements.
A closer look
More from the project.
More from the studio.
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Website Design Collection
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