The challenge
Crispy Nature needed six flavors to stand apart individually while remaining one recognizable range. Too much similarity would make the products difficult to distinguish; too much variation would weaken the shared identity.
Brand identity · Packaging · Shopify
Crispy Nature
A six-flavor dried-fruit packaging system and a matching Shopify store, balancing a recognizable identity with distinct product variants.
- Deliverables
- 3-in-1
- Platform
- Shopify
The approach
I developed an apple-and-citrus mark and a repeatable pouch layout. Fruit imagery and color distinguish kiwi, blood orange, banana, lemon and lime, apple and orange variants, while the logo and key layout elements remain consistent. A product-led Shopify store extends that system online.
What came together
The range launched with connected brand, packaging and commerce design. The engagement continues through flavor launches, packaging refinements and store updates.
A closer look
More from the project.
More from the studio.
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