The design focus
A detergent-bag packaging study exploring several color directions. The work considers how a strong brand name and product information read on a larger flexible pack.
Brand · Packaging
Wiz Detergent
Detergent bag artwork explored across several color directions, with front and back presentations and 3D mockups showing the folded pack form.
- Scope
- Brand · Packaging
- Collection
- Studio archive
The visual approach
The Wiz lettering acts as the primary visual anchor. Bright palettes, supporting graphics and front/back artwork carry product communication across the bag, while 3D views make the folded form and pack proportions visible.
The finished presentation
The archived images show the design across multiple presentations. Together they make it possible to compare visual direction and see how a flat graphic composition behaves on a physical detergent bag.
A closer look
More from the project.
More from the studio.
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