The design focus
A wet-wipes collection spanning household and baby-care variants. The packaging needs to distinguish intended uses while keeping the format and product information easy to recognize.
Packaging · Product range
Wet Wipes
Household and baby-care wipe packaging, with shared pack structures and distinct colors and imagery to separate the intended product uses.
- Scope
- Packaging · Product range
- Collection
- Studio archive
The visual approach
Shared pack proportions and structured front panels establish consistency. Color, imagery and product descriptors then give each variant its own character, with product views showing the artwork on the flexible pack.
The finished presentation
The gallery compares the different applications in context. It shows how a familiar packaging structure can accommodate separate product uses without losing clarity on the front panel.
A closer look
More from the project.
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