The challenge
Paws Natura needed a complete visual identity that felt natural, premium and approachable. The brand had to stand apart from a crowded pet-care category without relying on the same playful visual conventions.
Brand identity · Packaging · 3D
Paws Natura
A natural pet-care identity developed through four packaging directions, final production artwork and realistic product renders.
- Scope
- Brand identity · Packaging · 3D
- Tools
- Adobe Illustrator · Adobe Photoshop · Cinema 4D
The approach
I began with audience and positioning, explored logo directions and developed four distinct packaging concepts. After selection, I refined the typography, color balance and layout hierarchy, then produced Cinema 4D mockups of the final packaging.
What came together
The final system connects the logo, production artwork and product presentation. The renders provide consistent visuals for e-commerce, marketing and presentations alongside the print-ready packaging.
A closer look
More from the project.
More from the studio.
Pet Fusion
Brand identity · Packaging · MarketingA pet-care identity expanded into a full product line and promotional flyer system.
Pet Wipes
Packaging · Product rangePet Fusion branding applied to a cylindrical wipes tub, combining pet imagery, clear product naming and a readable front-panel layout.