The challenge
IGNITE needed a packaging system that could stand out while scaling across flavors, strengths and markets. The scope covered 12 nicotine variants and six energy variants, each requiring clear differentiation within one brand family.
Packaging · 3D · Global launch
IGNITE Packaging Redesign
A modular packaging redesign across 18 nicotine and energy pouch SKUs, supported by market-specific print files and 3D previews.
- SKUs redesigned
- 18
- Scope
- Global
The approach
I built the labels in Illustrator with production specifications integrated into the process. The shared grid accommodates localized copy and warning areas; Cinema 4D mockups test how the labels read on curved tins, with Photoshop used for finishing.
What came together
All 18 redesigned SKUs went into production. The modular layout supports further flavors and market versions while keeping the brand’s core visual structure consistent.
A closer look
More from the project.
More from the studio.
Global Snus Partnership
Brand · Web · MarketingAn ongoing creative and digital partnership spanning a manufacturer’s website, consumer brands, exhibition materials and acquisition channels.
TREND
Brand identity · Packaging · 3DA distinctive stag wordmark and high-contrast pouch packaging, evaluated through realistic 3D tin mockups.